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The domain you use for your web site can have a huge impact in the way that humans and search engine spiders perceive it.

Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!
Importance of a good domain name
If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain.

Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings
Domain Branding
Competition for domain names is higher than ever, and so there is a chance that your ideal domain name has been taken.

The longer you wait before buying your domain name, the more difficult it will be to make the changes later on down the line.
Don't Leave It too Late
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